If you’re looking for a Twitter Marketing Strategy that is a little more advanced than the usual marketing on Twitter mumbo jumbo you’ve no doubt heard a thousand times before then you’re in the right place.
This is a Twitter Marketing Strategy post to read to the end and take note of.
Your Twitter Marketing Strategy Broken Down
Ok, so we’ve all seen other people’s Twitter accounts with thousands of followers but if the followers aren’t actively engaged with that particular account then it’s pointless having those followers in the first place.
Twitter users will sometimes follow your account hoping that you will automatically follow them back just so their account looks better for having vast amounts of followers. These are not the followers you want!
If you’re using Twitter for business you need to concentrate on acquiring followers that are genuinely interested and engaged in your offers, products or services, but how do we do this?
#1 Twitter Marketing Strategy – Setting Up Your Account
Here is 2 key things things people on Twitter see before they decide whether or not to follow you and these are things you need to start with if your Twitter marketing strategy is going to work –
- Use a profile picture that reflects your products and services.
- Add as much information as you can about you and your business in you Bio.
#2 Twitter Marketing Strategy – Introduce Yourself Properly
The reason you want to use Twitter for business is obvious, you want to make money.
The thing is you can’t approach Twitter (or any form of social media marketing) with this sort of mentality.
If the first thing you do when you start using Twitter for business is start blasting out tweets left, right and centre, selling your product people WILL lose interest.
First you need to introduce yourself to your audience. Make tweets at the right times and in the right places being helpful and informative but more importantly – MAKING PEOPLE AWARE OF YOU AND YOUR BUSINESS.
You need to master the art of warming up your audience before you try and sell anything.
People aren’t stupid and if they sense you are only after their money you will lose their potential business forever!
#3 Twitter Marketing Strategy – Build Up The Right Audience
As I touched on right at the start of this post, having the right type of follower is super important if you’re serious about Twitter marketing.
There is no sense having 1000’s of followers who simply aren’t interested in what you’re promoting on Twitter.
Here are a few key Twitter marketing tips how to acquire the correct followers.
- Relevant Tweets Only. Nonsense Tweets And Excessive Tweets Will Result In Annoying Your Audience.
- Tweet Your Opinions And Ask Questions. This Will Get People Engaging With You And Interaction Is A Must.
- Use Relevant #Hastags# In Your Tweets.
- Add Your Twitter URL To All Your Other Social Media Platforms.
- Retweet Other Tweets Then People Will Be More Inclined To Retweet Yours.
- Only Follow People Who Are Relevant To Your Niche.
- Keep Your Personal Twitter Account And Twitter Business Account 2 Separate Entities.
- The Key Is – Engage – Don’t Constantly Sell. 80% Engagement 20% Sales Is A Good Format To Follow.
#4 Twitter Marketing Strategy – Use More Videos For Your Tweets
People love watching videos and Twitter users are no different.
The stats in the image below speak for themselves –
Videos on Twitter drive more engagement. With the stats showing 2.5x more replies and 2.8x more retweets than standard text based tweets, when using Twitter for business you should be sure to incorporate a good amount of videos within your tweets.
As more and more traffic is coming from handheld devices such as tablets and mobiles this is why video engagement is sky high.
There are so many software’s available these days you can make professional looking videos that your audience will love to watch and retweet within minutes. See here for a great video creating software.
Twitter Marketing Strategy Conclusion
We’ve put this short post together so you have a good grounding of how to market on Twitter.
Using Twitter for business is essential in this day and age. Social media is one of the best sources available for all online marketers.
Follow this guide on Twitter marketing and you will see your Twitter account start to grow in no time.